Digital Marketing

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Digital Marketing

Digital Marketing Bootcamp

From Fundamentals to Full Campaigns
5 Weeks | 2 Days Per Week | 2 Hours Per Class

Eligibility / Prerequisites:

Basic knowledge of using the internet and social media
No marketing experience required
Willingness to create and experiment with campaigns

Week-by-Week Course Plan

Week 1

What is Digital Marketing and why it’s important in 2025
Key marketing channels: Search Engines, Social Media, Paid Ads, Content Marketing, and more
The difference between organic and paid marketing
Overview of how businesses use these channels to achieve goals
Real-world examples of campaigns

Importance of knowing your audience before marketing
Defining buyer personas (age, gender, location, interests, problems)
Research methods: online surveys, social media insights, competitor analysis
Tools for audience research (Google Trends, Meta Insights, etc.)

What is a brand and why it matters
Building a brand identity: logo, colors, fonts, tone of voice
Creating a value proposition (why customers should choose you)
Writing brand messages that connect with your target audience

Practical activity:
students create a brand message for a sample business

Week 2 — Social Media & Content Marketing

Overview of major platforms: Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube
Choosing the right platform based on audience and goals
Understanding algorithm basics and engagement rules
Different types of social media strategies (awareness, engagement, conversion)

Types of content: images, videos, reels, stories, carousels, blogs
Best practices for creating scroll-stopping content
Introduction to free and paid tools (Canva, CapCut, Adobe Express)
Scheduling tools: Buffer, Meta Business Suite, Later, etc.
Practical activity: create a social post in Canva and schedule it

The importance of two-way communication with followers
How to reply to comments and DMs to build relationships
Strategies to grow followers organically (collaborations, hashtags, challenges)
Avoiding spammy growth tactics that harm your brand

Week 3 — Paid Advertising & SEO

Difference between paid and organic reach
How Google Ads work (Search Ads, Display Ads, YouTube Ads)
How Facebook & Instagram Ads work (campaign structure: campaign > ad set > ad)
Creating simple ad campaigns for both platforms
Understanding audience targeting options

Setting realistic ad budgets based on goals
Understanding CPC, CPM, CTR, and conversion metrics
Tracking ad results with Google Analytics and Meta Ads Manager
Making data-driven decisions to improve campaigns

What is SEO and why it’s important
Difference between On-Page SEO, Off-Page SEO, and Technical SEO
How search engines rank websites
Keyword research tools: Google Keyword Planner, Ubersuggest, Ahrefs (free features)

Practical activity:
find keywords for a sample business

Week 4 — LinkedIn Marketing

Why LinkedIn is essential for professionals and businesses
Step-by-step profile optimization: headline, about section, profile photo, banner, experience, skills
Using keywords in your profile to appear in searches
Crafting a professional summary that attracts opportunities

Types of content that perform well on LinkedIn (personal stories, industry insights, tips, videos)
Writing engaging captions that start conversations
Posting frequency and timing for maximum reach
Using hashtags, tagging people, and joining LinkedIn groups

Finding and connecting with relevant professionals and decision-makers
Sending personalized connection requests and messages
Using LinkedIn search filters for lead generation
Basics of LinkedIn Sales Navigator (intro only)
How to build long-term professional relationships through engagement

Week 5 — Freelancing in Digital Marketing

Understanding freelancing opportunities in digital marketing
Choosing the right freelancing platforms
Step-by-step profile creation and optimization
Writing a strong profile description that attracts clients
Choosing the right services to offer

Why a portfolio matters even for beginners
How to create sample projects to showcase skills
Writing winning proposals for job postings
Common mistakes to avoid when applying for projects
Practical activity: write a proposal for a sample client

How to set competitive but profitable pricing
Negotiating with clients professionally
Effective communication to avoid misunderstandings
Delivering quality work on time and getting repeat business
Handling feedback and revisions gracefully

Note: A laptop is mandatory for this course.

Course Price

Terms & Conditions:

Early bird offer valid until September 15th, 2025, 11:59 PM.
Group discount applies only for group registrations of 5 or more at the same time.
Discounts are non-refundable and non-transferable.

Course Details

Expert

5 Weeks
2 Days per Week
2 Hours per Class

ON-SITE

Urdu/English

Faizan Alam, Digital Marketing Expert

What’s Included

10 on-site lessons

4 downloadable templates

3 test exercises

1 final project

Certificate of completion

Lifetime access + mobile support

Student Enrollment Form

Still Have Questions?

Ask Us Anything, We’re Here to Help

Frequently Asked Questions

Clear Answers to Help You Get Started

Starting your learning journey is simple — and we’re here to guide you. Below are answers to common questions about our in-person courses, schedules, and certification process.

What makes WT Trainings different from other learning centers?

We offer focused, 4-week onsite training with hands-on projects, small class sizes, and expert instructors who bring real-world industry experience to the classroom. Top-performing students may also have opportunities for internships or job placements.

Do I need any prior experience to join a course?

Some courses require a basic understanding of the subject, as outlined in the course prerequisites. However, our programs are beginner-friendly and ideal for creative professionals looking to build or expand their skill set.

Will I receive a certificate after completing a course?

Yes! All students who successfully complete a course will receive a professional certificate to enhance their resume or portfolio.

How long does each course take to complete?

Each course is designed to be completed in just 4 weeks, with structured weekly in-person sessions led by our expert trainers.

What payment options are available?

We accept a variety of payment methods, including cash, credit/debit cards, bank transfers, and digital wallets.

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